Analytical Applications
In addition to its application platform, Prosper Technologies develops custom and pre-packaged analytical data applications for solving specific business problems.
Examples of these include MediaPlanIQ™ and ForecastIQ™. MediaPlanIQ, developed in collaboration with Don Schultz, Ph.D., and Martin Block, Ph.D., of the Medill School at Northwestern, estimates the impact on overall influence of changes to businesses’ media allocation plans. ForecastIQ, developed with Greg Allenby, Ph.D., of The Ohio State University, implements a Bayesian predictive model of retailer same store sales.
